The ‘Business Definition’ of Helpline as given in dictionary.bnet.com is “a telephone service operated by a company that offers customers product information, advice, or technical support“.
But aren’t we so used to seeing the word “helpline” next to names of hospitals, trauma centers, call-centers, information portals?.. This was the first time I met ‘Helpline’ with fish curry, mutton masala, butter chicken … 
Dominos uses – “Hunger Helpline” , full points to them !
#1 by Ashish on September 28, 2007 - 12:17 pm
Or do their customers need the helpline after they have eaten from there?!
Good one!
#2 by lucidconfusions.com on December 6, 2007 - 9:46 pm
Hey..your post was useful in getting Deli’s number! Thanks!