‘Dil titli’ Airtel ad – thumbs down!

I felt so strongly on this one I had to blog! Airtel’s marketing made a big mistake with the latest ad on “superior picture clarity” for Airtel DTH . These guys always had feel-good ads – the husband-wife relationship with Madhavan and Vidya Balan, the beautiful father-daughter ad with papa showing sweet daughter the stars over a phone call, the two kids playing football across the border.. The latest one has Saif looking for his childhood sweetheart, finding her thanks to “picture clarity” and then finally dumping her for Kareena just as she walks by. C’mon guys, Airtel is all love and warmth, not this idiocy! And don’t tell me you are trying the “hep/hip youth” angle here!