Comments on: For effective SMS marketing http://sreelesh.com/2009/10/effective-sms-marketing/ on marketing, technology & Kerala. Tue, 10 Aug 2010 11:52:41 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: iText Global http://sreelesh.com/2009/10/effective-sms-marketing/comment-page-1/#comment-164 iText Global Thu, 13 May 2010 19:46:48 +0000 http://sreelesh.com/?p=216#comment-164 Thanks for the article, SMS is pretty new but seems to be growing pretty fast. Do you have any resources I could look at that talk about pricing for SMS marketing? Thanks again! Thanks for the article, SMS is pretty new but seems to be growing pretty fast. Do you have any resources I could look at that talk about pricing for SMS marketing? Thanks again!

]]> By: Sreelesh http://sreelesh.com/2009/10/effective-sms-marketing/comment-page-1/#comment-141 Sreelesh Wed, 18 Nov 2009 11:19:54 +0000 http://sreelesh.com/?p=216#comment-141 Thanks for stopping by Karthi! The post is 'for effective SMS marketing' accepting the fact that it is very much about reaching masses. Picking from your words, it's about helping one get a 30% response instead of considering a 10% response as a successful campaign. And yes value addition - definitely not yet there in India, outright silly SMS fills the inbox anyday! Thanks for stopping by Karthi!

The post is ‘for effective SMS marketing’ accepting the fact that it is very much about reaching masses. Picking from your words, it’s about helping one get a 30% response instead of considering a 10% response as a successful campaign. And yes value addition – definitely not yet there in India, outright silly SMS fills the inbox anyday!

]]> By: hkarthi http://sreelesh.com/2009/10/effective-sms-marketing/comment-page-1/#comment-140 hkarthi Wed, 18 Nov 2009 10:33:38 +0000 http://sreelesh.com/?p=216#comment-140 I agree with Ash that its about reaching masses. Value addition is not something that has caught on (or at least in India). If the advertiser is able to get 10% respond i think its considered as a successful campaign for him. There is big bucks to be earned if SMS marketing is done right. Increasing SMS is just an indication that advertisers are working out to find the right solution to get end-users attention. I agree with Ash that its about reaching masses. Value addition is not something that has caught on (or at least in India). If the advertiser is able to get 10% respond i think its considered as a successful campaign for him. There is big bucks to be earned if SMS marketing is done right. Increasing SMS is just an indication that advertisers are working out to find the right solution to get end-users attention.

]]> By: John Taylor http://sreelesh.com/2009/10/effective-sms-marketing/comment-page-1/#comment-137 John Taylor Sat, 07 Nov 2009 17:04:37 +0000 http://sreelesh.com/?p=216#comment-137 I found your blog on Google. I've bookmarked it and will watch out for your next blog post. I found your blog on Google. I’ve bookmarked it and will watch out for your next blog post.

]]> By: Ashish http://sreelesh.com/2009/10/effective-sms-marketing/comment-page-1/#comment-132 Ashish Mon, 12 Oct 2009 14:36:34 +0000 http://sreelesh.com/?p=216#comment-132 Ah! Now it makes sense why you suggested Parfait3 on Friday! :) Ah! Now it makes sense why you suggested Parfait3 on Friday! :)

]]> By: Sreelesh http://sreelesh.com/2009/10/effective-sms-marketing/comment-page-1/#comment-130 Sreelesh Sun, 11 Oct 2009 03:44:08 +0000 http://sreelesh.com/?p=216#comment-130 Thanks for the comment Ash. <em>Adding value to a service that costs so less would be of zero priority. Reaching out to the masses would be the goal, in the hope that someone would respond.</em> It's exactly this zero priority thought that has to change for each bulk SMS sent to be more effective. And it's not just seeking new customers. Upselling, alerts, etc - remember Parfait 3? I still get their personalized alerts, I think they once sent me something about burgers :) Thanks for the comment Ash.

Adding value to a service that costs so less would be of zero priority. Reaching out to the masses would be the goal, in the hope that someone would respond.

It’s exactly this zero priority thought that has to change for each bulk SMS sent to be more effective. And it’s not just seeking new customers. Upselling, alerts, etc – remember Parfait 3? I still get their personalized alerts, I think they once sent me something about burgers :)

]]> By: Ashish http://sreelesh.com/2009/10/effective-sms-marketing/comment-page-1/#comment-128 Ashish Sat, 10 Oct 2009 18:50:02 +0000 http://sreelesh.com/?p=216#comment-128 Nice post and thanks for the mention, Sreelesh. Good points on SMS marketing but I doubt if anyone will listen. Adding value to a service that costs so less would be of zero priority. Reaching out to the masses would be the goal, in the hope that someone would respond. I wonder if people respond positively because the number of SMS' seems to be going up. Is it actually working for someone? Nice post and thanks for the mention, Sreelesh.

Good points on SMS marketing but I doubt if anyone will listen. Adding value to a service that costs so less would be of zero priority. Reaching out to the masses would be the goal, in the hope that someone would respond. I wonder if people respond positively because the number of SMS’ seems to be going up. Is it actually working for someone?

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