Did you know that Onam is a ten-day affair? http://en.wikipedia.org/wiki/Onam. Lekshmi says it’s more than 10 days (she should contribute at Wikipedia!) and that the season spans over a month. No wonder that the August edition of the afaqs reporter had a cover page takeover by Manorama Online, a good one month in advance of Thiruonam (September 9th).
The ad copy claims Malayalees will be on their website during Onam and that theirs should be THE website to advertise on during the Onam season. The site will definitely have the biggest gathering of Malayalee eyeballs but apart from their regular website visitors, I doubt they will have seen any spike in visitation during Onam.
From the many Facebook updates I see, the Malayalee was certainly on Facebook wishing everyone and checking out what everybody’s up to. A restaurant owner in the USA should be on Facebook to get all those “I am craving for an Onam sadya” updates converted to happy customers; customers who’d easily come back knowing our craze for good avail/ porota beef roast/cappa meen curry!
Wishing us all a very happy, prosperous and blessed Onam season.
