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	<title>The Kenyan Keralite &#187; Marketing</title>
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	<link>http://sreelesh.com</link>
	<description>on marketing, technology &#38; Kerala.</description>
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		<title>How can Google Adwords approve this ad!?!</title>
		<link>http://sreelesh.com/2011/12/google-adwords-approval/</link>
		<comments>http://sreelesh.com/2011/12/google-adwords-approval/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 10:57:46 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=431</guid>
		<description><![CDATA[My anger &#38; &#8216;flabbergast-edness&#8217; slowly reside as I type this out. Did the advertiser do this on purpose? To get that &#8220;who&#8217;re the idiots who made this ad?&#8221; reaction and finally get the ad to bring in the visitor. You think someone can actually risk looking so stupid in exchange for visits? I hope the [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Onam &#8211; Facebook is where to advertise.</title>
		<link>http://sreelesh.com/2011/09/onam-advertising/</link>
		<comments>http://sreelesh.com/2011/09/onam-advertising/#comments</comments>
		<pubDate>Sun, 11 Sep 2011 16:31:52 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Kerala]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[manorama]]></category>
		<category><![CDATA[Onam]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=387</guid>
		<description><![CDATA[Did you know that Onam is a ten-day affair? http://en.wikipedia.org/wiki/Onam. Lekshmi says it’s more than 10 days (she should contribute at Wikipedia!) and that the season spans over a month. No wonder that the August edition of the afaqs reporter had a cover page takeover by Manorama Online, a good one month in advance of Thiruonam [...]]]></description>
		<wfw:commentRss>http://sreelesh.com/2011/09/onam-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mohanlal – golden star</title>
		<link>http://sreelesh.com/2011/01/mohanlal-golden-star/</link>
		<comments>http://sreelesh.com/2011/01/mohanlal-golden-star/#comments</comments>
		<pubDate>Sun, 02 Jan 2011 10:44:28 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Kerala]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[mohanlal]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=353</guid>
		<description><![CDATA[No I’m not talking about his unquestionable acting prowess (strictly read acting as only acting without the bollywoodish attachments of muscle-dance -sunglasses!). This is about Mohanlal being seen so much in TV advertisements, especially those having to do with gold. Sitting 10 minutes on any Malayalam channel you are likely to catch one of below [...]]]></description>
		<wfw:commentRss>http://sreelesh.com/2011/01/mohanlal-golden-star/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>SLAs &#8211; for differentiation &amp; positioning</title>
		<link>http://sreelesh.com/2010/07/slas-for-differentiation-positioning/</link>
		<comments>http://sreelesh.com/2010/07/slas-for-differentiation-positioning/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 10:13:08 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[SLA]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=312</guid>
		<description><![CDATA[I’ve been wanting to blog on this for some time and after reading many related posts in the recent times, I decided I had to get this off my chest. We all know of Service Level Agreements – those contractual bindings a service provider and his customer lay out as they seal their buyer-seller relationship. [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>You have to be the First-Announcer in the Internet age</title>
		<link>http://sreelesh.com/2010/03/first-announcer-in-the-internet/</link>
		<comments>http://sreelesh.com/2010/03/first-announcer-in-the-internet/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:10:06 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[first-mover]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=297</guid>
		<description><![CDATA[Whether to purchase or otherwise, most of us reach amazon.com when we try searching for a book on the internet. Barnes &#38; Noble too has an online bookstore but certainly not as popular as Amazon’s. And today as we know it, Amazon is the largest online retailer in the world doing sales (~19 billion!) about [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>For effective SMS marketing</title>
		<link>http://sreelesh.com/2009/10/effective-sms-marketing/</link>
		<comments>http://sreelesh.com/2009/10/effective-sms-marketing/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 07:08:14 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[sms marketing]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=216</guid>
		<description><![CDATA[SMS marketing to the publicity-deprived entrepreneur is like the Gold rush to the small-time miner. You have an easy mine of gold found at very low cost, mined like crazy without a process or a plan, profits reaped, other miners join in for scale, more competing miners rush in and before you know it the [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Cartoons for advertising and communication</title>
		<link>http://sreelesh.com/2009/10/cartoons-for-advertising-and-communication/</link>
		<comments>http://sreelesh.com/2009/10/cartoons-for-advertising-and-communication/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 14:40:31 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[cartoons]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=202</guid>
		<description><![CDATA[Cartoons are loved by everyone, of every age group, of every social/economic/cultural background. And that includes marketers and advertisers! Amul&#8217;s ad campaigns are one of the most long-running and anticipated ads in India&#8230; Whether it&#8217;s the very recognized Amul baby face or the good product quality, it&#8217;s always Amul butter and cheese in my fridge. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8216;Dil titli&#8217; Airtel ad &#8211; thumbs down!</title>
		<link>http://sreelesh.com/2009/08/dil-titli-airtel-ad-thumbs-down/</link>
		<comments>http://sreelesh.com/2009/08/dil-titli-airtel-ad-thumbs-down/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 00:47:00 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Airtel]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=38</guid>
		<description><![CDATA[I felt so strongly on this one I had to blog! Airtel&#8217;s marketing made a big mistake with the latest ad on &#8220;superior picture clarity&#8221; for Airtel DTH . These guys always had feel-good ads &#8211; the husband-wife relationship with Madhavan and Vidya Balan, the beautiful father-daughter ad with papa showing sweet daughter the stars [...]]]></description>
		<wfw:commentRss>http://sreelesh.com/2009/08/dil-titli-airtel-ad-thumbs-down/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Doing business &amp; the Internet</title>
		<link>http://sreelesh.com/2008/03/doing-business-the-internet/</link>
		<comments>http://sreelesh.com/2008/03/doing-business-the-internet/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 00:32:00 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Internet]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=27</guid>
		<description><![CDATA[Brick &#038; mortar companies, click &#038; mortar companies, internet-only companies.. I remember feeling so interested just by the coinage of terms! There are lots to be gained by companies who finally decide to have Internet presence. Apart from the immediate extension of distribution channels, brand equity, economies of scale and what not, the most to [...]]]></description>
		<wfw:commentRss>http://sreelesh.com/2008/03/doing-business-the-internet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Indian Thanksgiving?</title>
		<link>http://sreelesh.com/2007/11/indian-thanksgiving/</link>
		<comments>http://sreelesh.com/2007/11/indian-thanksgiving/#comments</comments>
		<pubDate>Fri, 23 Nov 2007 03:59:00 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=37</guid>
		<description><![CDATA[It&#8217;s Thanksgiving in the US today. I asked myself have we no such day here in India? That&#8217;s when I realized that we are supposed to be giving our thanks on Onam, Pongal &#038; Makar Sankranthi. Instead we are all so excited about the new clothes, gadgets, food, sweets, gatherings etc. that comes with the [...]]]></description>
		<wfw:commentRss>http://sreelesh.com/2007/11/indian-thanksgiving/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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