Archive for category Marketing
The sandwich “uncovered”
I am a big sucker for multi-layered ham-cheese sandwiches. So are many of you I suppose. Here’s news from The New Zealand Herald that is sure to get you all cautious the next time you buy that multi-layered sandwich lying in the display 
Helpline @ an eat-out
The ‘Business Definition’ of Helpline as given in dictionary.bnet.com is “a telephone service operated by a company that offers customers product information, advice, or technical support“.
But aren’t we so used to seeing the word “helpline” next to names of hospitals, trauma centers, call-centers, information portals?.. This was the first time I met ‘Helpline’ with fish curry, mutton masala, butter chicken …
Dominos uses – “Hunger Helpline” , full points to them !
Dare to Do
I’ve been doin quite a few ‘daring’ things lately.. This post is not about blowing my own trumpets on them(‘daring’ is very subjective; ‘hero’ in one pair of eyes, ‘zero’ in another), but Seth’s post-”that Moment” was something of an ammo pack to my activities lately. Cheers to ya Seth!
“When you are sitting right on the edge of something daring and scary and creative and powerful and perhaps wonderful… and you blink and take a step back.
All the hard work and preparation and daring and luck is nothing compared with the ability to not blink.”
Dare to dare.. n then dare to do. At the end of it all, atleast you did!
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The Kenyan Keralite- How can Google Adwords approve this ad!?! December 22, 2011
- Onam – Facebook is where to advertise. September 11, 2011
- Biz Manager to Chief Strategist June 12, 2011
- Mohanlal – golden star January 2, 2011
- Ten signs you’re losing your friend to the Internet November 16, 2010
- SLAs – for differentiation & positioning July 31, 2010
- You have to be the First-Announcer in the Internet age March 1, 2010
- Congrats Premchand! February 18, 2010
- Implementing IPv6 November 30, 2009
- marooned, n lovin it! November 10, 2009