Comments for The Kenyan Keralite

Comment on ‘Dil titli’ Airtel ad – thumbs down! by Sreelesh

Sreelesh — Tue, 10 Aug 2010 11:52:41 +0000

Thanks Raju for your comment! very “unlike an airtel ad” indeed.

Comment on ‘Dil titli’ Airtel ad – thumbs down! by Raju Mohan

Raju Mohan — Tue, 10 Aug 2010 11:29:13 +0000

very true.. infact i ended up feeling bad at the end of it. quite unlike an airtel ad.

Comment on SLAs – for differentiation & positioning by Ashish

Ashish — Fri, 06 Aug 2010 08:58:12 +0000

Working my a** off and my telephone number is not going to scale for a business that expects to grow. Maybe working many a**es together and giving out multiple phone numbers may help. But really, it boils down to availability and accountability.

I accept it is important to keep SLAs simple for both parties. Good point, it really shouldn’t be between the legal departments.

Looking forward to part two.

Ashish

Comment on You have to be the First-Announcer in the Internet age by Balogun, Nigeria

Balogun, Nigeria — Fri, 25 Jun 2010 13:08:41 +0000

Stack sold his biz for $4.2m, that is okay. He too made his millions. He knew his limitation and exit early.

Jeff was an investment banker. He was not a programmer. He knew how to raise money. So, he leveraged his experience.

Amazon will not be forever!. A major catastrophy can happen to amazon. They are expanding too fast.

For, instance, ebay was a leader earlier on. Now, they are not the in-thing. Amazon has taken over.

I forsee google taking on amazon, using different tactics!

Comment on Cartoons for advertising and communication by iText Global

iText Global — Thu, 13 May 2010 19:48:45 +0000

Good point, making people smile is a great way to help them remember your advertisement. It also helps word-of-mouth about you, because if someone sees something funny they always want to tell their family and friends about it. Thanks for the post!

Comment on For effective SMS marketing by iText Global

iText Global — Thu, 13 May 2010 19:46:48 +0000

Thanks for the article, SMS is pretty new but seems to be growing pretty fast. Do you have any resources I could look at that talk about pricing for SMS marketing? Thanks again!

Comment on RIP King of Pop by Madison Brown

Madison Brown — Mon, 03 May 2010 18:21:17 +0000

i will really miss the King of Pop. michael jackson is truly the best pop artist in this lifetime.:’:

Comment on You have to be the First-Announcer in the Internet age by Manoj Thansi

Manoj Thansi — Sun, 07 Mar 2010 12:32:37 +0000

i loved this

Comment on For effective SMS marketing by Sreelesh

Sreelesh — Wed, 18 Nov 2009 11:19:54 +0000

Thanks for stopping by Karthi!

The post is ‘for effective SMS marketing’ accepting the fact that it is very much about reaching masses. Picking from your words, it’s about helping one get a 30% response instead of considering a 10% response as a successful campaign. And yes value addition – definitely not yet there in India, outright silly SMS fills the inbox anyday!

Comment on For effective SMS marketing by hkarthi

hkarthi — Wed, 18 Nov 2009 10:33:38 +0000

I agree with Ash that its about reaching masses. Value addition is not something that has caught on (or at least in India). If the advertiser is able to get 10% respond i think its considered as a successful campaign for him. There is big bucks to be earned if SMS marketing is done right. Increasing SMS is just an indication that advertisers are working out to find the right solution to get end-users attention.