Doing business & the Internet
Posted by Sreelesh in Marketing, Technology on March 9, 2008
Brick & mortar companies, click & mortar companies, internet-only companies.. I remember feeling so interested just by the coinage of terms!
There are lots to be gained by companies who finally decide to have Internet presence. Apart from the immediate extension of distribution channels, brand equity, economies of scale and what not, the most to be gained from is the whole new feedback mechanism that your products and services are exposed to. You now get immediate, usable feedback from your patrons; in fact, you can probably do away with your Market Research and idea generation teams!
This brings me to more serious thinking: if your company’s not doing good in the Internet age, you are definitely not giving your customers what they want! If you are planning to go online with your business, make sure you have the stomach and the head to make use of customer feedback: listen up or you’ll soon shut shop!
You have time to blog?
I was so fascinated with Seth’s statement, decided to post it here! He was asked if posting a blog post everyday was “intimidating or a grind”.
His response:
“I view it as something I get to do. I spend most of my blogging time deciding what not to post.
The best work, at least for me, is the stuff you get to do. If you are really good at that, you’re lucky enough to have very little of the have to stuff left.”
What bothers me: “I spend most of my blogging time deciding what not to post“… someday, somehow I’ll get to that 
Nick Vujicic – The true Man of Steel.
This post was begun trying to do a separation/identification of all those really successful people who went out there and ‘Got what they liked’ rather than ‘Like what they got’.. Yeah we must have all come across many of them motivation stories.
What if you got something you hate? Worse, what if you’re stuck with a nightmare-come-true for the rest of your life? Here’s the story of a young man, aged 25 years, born without any hands nor legs. Do take a minute or two and think through a parents’ state of mind in finding their newborn limbless. Another minute to think of how many times the kid would have felt deep despair as he grew up.
Nick Vujicic, ‘the limbless man’, hated how he was born. He did try quit life. But today, he’s out there “Getting what he likes” and the best part – helping everyone around him live their dreams through his organization : Life Without Limbs.
We’ve got so much to thank God for. We can do so much. It’s all within us. Thanks Nick. My prayers for your new book and I hope to see you in Oprah’s show very soon.
Tata Nano – part suppliers
Posted by Sreelesh in Technology on January 16, 2008
Happy New Year Everybody!
Lots of interesting developments in the very beginning of 2008 – the cheapest car in the world, the first probable black US president/first lady US president, biggest ever Indian IPO – RPL, ‘racism’ incidents in sports.. Suddenly News channels* are the most viewed channels at home. Personally, I want this new year to make me some good money. Praying myself a Happy & very Prosperous New Year
This post is one for the stock market freaks. 2008 is certainly going to be a very happening year for the Indian automobile industry: Over 30 new models (highest ever in India) to be launched by various players, Tata Nano at 1 lac rupees($2,500), Tata buying jaguar & Land Rover (India ki Jai!), many foreign luxury brands getting in, Bajaj’s entry…
So who stands to gain apart from us consumers? Check these guys out. Already main suppliers to the Nano, they are sure to play a big role as more vehicles are rolled out the next few years.
Lumax Industries – lighting
Sona Group – Sona Koyo Steering Systems
Rico Auto Industries – Engine housing
SEKURIT Saint-Gobain India – glass (formerly Maharashtra Glass and Agro)
Motor Industries Company (MICO) – design
Exide Industries – battery
Since the Nano’s expected to be out in the latter half of 2008, keep these company stocks in mind over a 1-2 year investment horizon. They’re sure to be winners. I hear over 100 local suppliers for the Nano – need to get that good list somehow!
*very unrelated: Smriti Rao of NDTV has captured my mornings , one very sweet and pretty newsreader!
Indian Thanksgiving?
It’s Thanksgiving in the US today.
I asked myself have we no such day here in India? That’s when I realized that we are supposed to be giving our thanks on Onam, Pongal & Makar Sankranthi. Instead we are all so excited about the new clothes, gadgets, food, sweets, gatherings etc. that comes with the festivities.. I don’t recall any Ad campaigns that focus on the ‘thanksgiving’ part during any of these festivals. Instead it’s just “50% off”, “buy one get two free” and other plays on numbers. Someone should do a campaign on the ‘gratitude’ aspect of these festivals, bring alive the goodness and love within society and yes get some good sales done while they’re at it. Marketing is a powerful act, in getting profits, for your company as well as society.
Here’s saying Thank You to all my friends who’ve encouraged me on my writing here. If I ever get more regular at this, here’s an even Bigger Thank you!
Munnar, Kerala
I recently went for a trip to Munnar and Kumarakom, Kerala. We travelled lots but yet, I feel so very RECHARGED, working 12+ hours everyday after that!… there’s nothing like Munnar.. and a four-day break from work!
They say a picture is more than a thousand words.. That one’s from Mattupetty dam, Munnar, taken on my cell phone – Moto L9, 2 MP. Neat eh?
The sandwich “uncovered”
I am a big sucker for multi-layered ham-cheese sandwiches. So are many of you I suppose. Here’s news from The New Zealand Herald that is sure to get you all cautious the next time you buy that multi-layered sandwich lying in the display
Helpline @ an eat-out
The ‘Business Definition’ of Helpline as given in dictionary.bnet.com is “a telephone service operated by a company that offers customers product information, advice, or technical support“.
But aren’t we so used to seeing the word “helpline” next to names of hospitals, trauma centers, call-centers, information portals?.. This was the first time I met ‘Helpline’ with fish curry, mutton masala, butter chicken …
Dominos uses – “Hunger Helpline” , full points to them !
Thirst for Education
The best part about learning at work is -
- you learn by yourself and
- you find answer for the killer question above so easily.
To create that “thirst for Education”, let’s show some water.
Tussle.. Truce…. bigger Tussle!
Posted by Sreelesh in Technology on August 22, 2007
Cisco WAS a cable company. Microsoft WAS the MS Office and Windows maker. These two companies are now into so many new business areas and they now find each other competing in the VoIP space.
When two biggies find themselves stepping on each other’s toes, they either agree on walking separate paths or on walking the same path in parallel. I thought the parallel walk was struck on when Steve Ballmer (CEO – Microsoft) and John Chambers ( CEO – Cisco) announced that they would work together on having their VoIP offerings interoperable.
““They’re saying, ‘Give me the choice. Don’t give me the all-or-nothing choice,’” Ballmer said of the customers, adding that he was seeking “respectful competition” with Cisco. (Reuters)
But what do we have in the news the next day? Ballmer announces that his Office Communications Server 2007(OCS – the IM, voice and video + software applications integrated product) will have added voice and video quality monitoring abilities – something that the Unified Communications system of Cisco addresses.
We should have known when Steve said “I have great respect for John and Cisco as a company, but anything they do and we do, I have more respect for us.”
I loved the way Networksasia wrote on this:
One day after its collaborative lovefest with Cisco, Microsoft Tuesday wiped off the lipstick and came out swinging as it introduced a new server designed to let its users troubleshoot voice and video problems by monitoring network performance in real time.
The Kenyan Keralite- How can Google Adwords approve this ad!?! December 22, 2011
- Onam – Facebook is where to advertise. September 11, 2011
- Biz Manager to Chief Strategist June 12, 2011
- Mohanlal – golden star January 2, 2011
- Ten signs you’re losing your friend to the Internet November 16, 2010
- SLAs – for differentiation & positioning July 31, 2010
- You have to be the First-Announcer in the Internet age March 1, 2010
- Congrats Premchand! February 18, 2010
- Implementing IPv6 November 30, 2009
- marooned, n lovin it! November 10, 2009