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	<title>The Kenyan Keralite &#187; Advertising</title>
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	<description>on marketing, technology &#38; Kerala.</description>
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		<title>Onam &#8211; Facebook is where to advertise.</title>
		<link>http://sreelesh.com/2011/09/onam-advertising/</link>
		<comments>http://sreelesh.com/2011/09/onam-advertising/#comments</comments>
		<pubDate>Sun, 11 Sep 2011 16:31:52 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Kerala]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[manorama]]></category>
		<category><![CDATA[Onam]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=387</guid>
		<description><![CDATA[Did you know that Onam is a ten-day affair? http://en.wikipedia.org/wiki/Onam. Lekshmi says it’s more than 10 days (she should contribute at Wikipedia!) and that the season spans over a month. No wonder that the August edition of the afaqs reporter had a cover page takeover by Manorama Online, a good one month in advance of Thiruonam [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mohanlal – golden star</title>
		<link>http://sreelesh.com/2011/01/mohanlal-golden-star/</link>
		<comments>http://sreelesh.com/2011/01/mohanlal-golden-star/#comments</comments>
		<pubDate>Sun, 02 Jan 2011 10:44:28 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Kerala]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[mohanlal]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=353</guid>
		<description><![CDATA[No I’m not talking about his unquestionable acting prowess (strictly read acting as only acting without the bollywoodish attachments of muscle-dance -sunglasses!). This is about Mohanlal being seen so much in TV advertisements, especially those having to do with gold. Sitting 10 minutes on any Malayalam channel you are likely to catch one of below [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>For effective SMS marketing</title>
		<link>http://sreelesh.com/2009/10/effective-sms-marketing/</link>
		<comments>http://sreelesh.com/2009/10/effective-sms-marketing/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 07:08:14 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[sms marketing]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=216</guid>
		<description><![CDATA[SMS marketing to the publicity-deprived entrepreneur is like the Gold rush to the small-time miner. You have an easy mine of gold found at very low cost, mined like crazy without a process or a plan, profits reaped, other miners join in for scale, more competing miners rush in and before you know it the [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Cartoons for advertising and communication</title>
		<link>http://sreelesh.com/2009/10/cartoons-for-advertising-and-communication/</link>
		<comments>http://sreelesh.com/2009/10/cartoons-for-advertising-and-communication/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 14:40:31 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[cartoons]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=202</guid>
		<description><![CDATA[Cartoons are loved by everyone, of every age group, of every social/economic/cultural background. And that includes marketers and advertisers! Amul&#8217;s ad campaigns are one of the most long-running and anticipated ads in India&#8230; Whether it&#8217;s the very recognized Amul baby face or the good product quality, it&#8217;s always Amul butter and cheese in my fridge. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>&#8216;Dil titli&#8217; Airtel ad &#8211; thumbs down!</title>
		<link>http://sreelesh.com/2009/08/dil-titli-airtel-ad-thumbs-down/</link>
		<comments>http://sreelesh.com/2009/08/dil-titli-airtel-ad-thumbs-down/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 00:47:00 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Airtel]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=38</guid>
		<description><![CDATA[I felt so strongly on this one I had to blog! Airtel&#8217;s marketing made a big mistake with the latest ad on &#8220;superior picture clarity&#8221; for Airtel DTH . These guys always had feel-good ads &#8211; the husband-wife relationship with Madhavan and Vidya Balan, the beautiful father-daughter ad with papa showing sweet daughter the stars [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Indian Thanksgiving?</title>
		<link>http://sreelesh.com/2007/11/indian-thanksgiving/</link>
		<comments>http://sreelesh.com/2007/11/indian-thanksgiving/#comments</comments>
		<pubDate>Fri, 23 Nov 2007 03:59:00 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=37</guid>
		<description><![CDATA[It&#8217;s Thanksgiving in the US today. I asked myself have we no such day here in India? That&#8217;s when I realized that we are supposed to be giving our thanks on Onam, Pongal &#038; Makar Sankranthi. Instead we are all so excited about the new clothes, gadgets, food, sweets, gatherings etc. that comes with the [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Helpline @ an eat-out</title>
		<link>http://sreelesh.com/2007/09/helpline-an-eat-out/</link>
		<comments>http://sreelesh.com/2007/09/helpline-an-eat-out/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 02:16:00 +0000</pubDate>
		<dc:creator>Sreelesh</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://sreelesh.com/?p=19</guid>
		<description><![CDATA[The &#8216;Business Definition&#8217; of Helpline as given in dictionary.bnet.com is &#8220;a telephone service operated by a company that offers customers product information, advice, or technical support&#8220;. But aren&#8217;t we so used to seeing the word &#8220;helpline&#8221; next to names of hospitals, trauma centers, call-centers, information portals?.. This was the first time I met &#8216;Helpline&#8217; with [...]]]></description>
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		<slash:comments>2</slash:comments>
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