Cartoons are loved by everyone, of every age group, of every social/economic/cultural background. And that includes marketers and advertisers! Amul’s ad campaigns are one of the most long-running and anticipated ads in India… Whether it’s the very recognized Amul baby face or the good product quality, it’s always Amul butter and cheese in my fridge.
The cartoon medium is probably the easiest, quickest and most powerful way of communicating even a serious message. Check out this signboard I captured at the Madras Crocodile Bank. It not just passed on the message clearly, but put a smile on every visitor’s face too.
