Ladies and Gentlemen, India has arrived. Forget the tallest Burj Khalifa or the famous Petrona Twin Towers. India unveiled on Saturday, a mall as big as Switzerland, Singapore and Poland put together.
I wonder who worked on that Phoenix web
sitepage! Was it a no-clue, external content writer, or was it a drunk one-man website manager? Or maybe it was the SEO guy who thought “acres” was a better bet than “sq. feet”!!
It’s that time of the year again – the end of the year. For the superstitious, some will have believed the end of the world too. But here we are, me on my only blog post of 2012 (shame!) and you sharing some of your 2012 reading this.
The year started out very lucky for me with an AWESOME stay at Orange County Coorg, but 2012 ends not as enthusiastically as it started. Quite some reasons for the low feeling but the worst came today. December 23rd 2012, Sachin Ramesh Tendulkar, retires from cricket One Day Internationals. Over a sixth of us humans must’ve felt the pain, in different intensities depending on how much of a fan you are. And it gets unbearable when you realize that we’ll never see an official last ODI match with Sachin Tendulkar. I bet no stadium in the world can hold the number of people who’d come to see that anyway.
Hell I’m sidetracking! Before this post becomes some semi-eulogy (the man is still playing in tests don’t forget!) let me quickly get to the matter of this post. For all those Android mobile users who’ve enabled the “Instant Upload” of photos, here’s your best pictorial “year in review”. Sign in to your Google Plus profile and click on photos. It opens with all your Instant Upload photos. Don’t panic if you’re here for the first time, the photos are all private and unshared by default. All those photos you’ve ever taken on your phone, lined up in chronological order, await your eyes – bet you’ll have a lovely time like I did! I’m sharing just a little of my unpublished 2012 captured over the phone’s camera.
By the way if you are using a smartphone, it has to be Android. Unlimited photo and video uploads over Google Plus with your Instant Upload enabled.
My anger & ‘flabbergast-edness’ slowly reside as I type this out. Did the advertiser do this on purpose? To get that “who’re the idiots who made this ad?” reaction and finally get the ad to bring in the visitor. You think someone can actually risk looking so stupid in exchange for visits? I hope the smart/stupid guy doesn’t have a typo in the URL to send the visitor to – and I pray Google does not employ retards who approve! I left the “www.directdialogs.com” unfudged in the image – they’re anyway trying so hard for visits
Did you know that Onam is a ten-day affair? http://en.wikipedia.org/wiki/Onam. Lekshmi says it’s more than 10 days (she should contribute at Wikipedia!) and that the season spans over a month. No wonder that the August edition of the afaqs reporter had a cover page takeover by Manorama Online, a good one month in advance of Thiruonam (September 9th).
The ad copy claims Malayalees will be on their website during Onam and that theirs should be THE website to advertise on during the Onam season. The site will definitely have the biggest gathering of Malayalee eyeballs but apart from their regular website visitors, I doubt they will have seen any spike in visitation during Onam.
From the many Facebook updates I see, the Malayalee was certainly on Facebook wishing everyone and checking out what everybody’s up to. A restaurant owner in the USA should be on Facebook to get all those “I am craving for an Onam sadya” updates converted to happy customers; customers who’d easily come back knowing our craze for good avail/ porota beef roast/cappa meen curry!
Wishing us all a very happy, prosperous and blessed Onam season.
I’d posted my thoughts on how SLAs can be used for differentiation and positioning and towards the end of that post I’d invited all and sundry to hear out my idea on a business model centered on the SLAs.
Well dear friends, I made it big. XYZ had discussions with me over the past five months (that’s why no posts on my blog), they bought my idea plus took me on rolls as Chief Strategy Officer. From a Business Manager at Sify.com, I am now a CSO with a huge bank balance and very busy executing my business model. Until it’s all running well and profitable, XYZ has understandably asked me to be mum on the happenings – so until later, wish me luck!
For you who’ve dropped jaws/ in doubt/ gone beyond the image above, I am allowed to dream and hope right? Like from the brilliance in Shawshank Redemption: ‘hope is a good thing, maybe the best of things, and no good thing ever dies. ‘
No I’m not talking about his unquestionable acting prowess (strictly read acting as only acting without the bollywoodish attachments of muscle-dance -sunglasses!). This is about Mohanlal being seen so much in TV advertisements, especially those having to do with gold. Sitting 10 minutes on any Malayalam channel you are likely to catch one of below advertisements:
- Malabar Gold (jewellery house)
- Manapuram Finance (financing institution specializing in loan-against-gold)
- Kerala Grand Shopping Festival (fest. with 101kg of gold to be won)
So in one ad you have Mohanlal recommend that you buy Malabar gold and a minute later you have the same man advising you to pledge your gold to Manapuram and avail easy loans! The other day I saw a reality comedy show make a joke of this too.
The latest news is that Asianet’s awarded the ‘golden star’ to Mohanlal – is that because of the many ‘golden’ advertisements? Lalletta can I manage your endorsements? I have zero experience but I’m so sure I can do a better job!
Celebrity endorsements gone awry – a classic case from our very own Lalletan
Mohanlal says buy gold
Mohanlal says pawn gold!
I’ve been wanting to blog on this for some time and after reading many related posts in the recent times, I decided I had to get this off my chest. We all know of Service Level Agreements – those contractual bindings a service provider and his customer lay out as they seal their buyer-seller relationship. The SLAs when seen from the two angles: for the customer it’s a document that ensures he gets a “minimum” guarantee on services and maybe a compensation if this is not met, while for the service provider he sees this as opportunity to defend himself against any litigation that could happen (he is not sued for millions).
How many times have you come across words you cannot understand in these documents? SLAs today are just communication between the legal departments of organizations and are not really referred to unless something huge really happens that involves failure and costs.
SLAs to differentiate
There’s definitely a lot many better ways of using SLAs in today’s businesses –right from the very business model incorporated to the way market differentiation & positioning is done. What you would you think of a company that sends you its SLA doc that just has on it, in bold:
We promise to work our a** off to give you our 100%, here’s our CEO’s number if you think we’re not delivering
With the above, for those customers really bothered on what’s being done to ensure top services, add a whole section on technicalities involved – failover mechanisms, back up processes, state-of-the-art facilities bla bla. But no complicated “ifs”, “buts”, percentages and small text. Being upfront and convincing of sincerity goes a long way to winning over the customer’s faith than numbers and percentages. Something to the lines of this is what I read at http://www.feld.com/wp/archives/2010/03/the-best-sla-ive-seen-in-a-while.html.
I had another idea on a radically new business model centered on SLA and number of customers. I ran this through a few friends and they seemed pretty convinced. I’ll put that in my next post, any service provider willing to listen before I go public ? My really long shot at some sweet money!
Whether to purchase or otherwise, most of us reach amazon.com when we try searching for a book on the internet. Barnes & Noble too has an online bookstore but certainly not as popular as Amazon’s. And today as we know it, Amazon is the largest online retailer in the world doing sales (~19 billion!) about three times as much as the closest competition Staples.
Ok, that’s what many of us know. Did you know of a site called books.com? This site (now redirects to Barnes & Nobel site) was there on the internet selling books two years before Amazon was started by Jeff Bezos. Charles Stack, books.com founder, apparently was an ‘inside guy’ more interested in building an infrastructure than promoting a business. The price for being an insider guy? In 1996, Stack sold his business for $4.2 million while a month later Amazon was able to mop up a staggering $32 million in its first IPO!
Stack lost out because he did not let enough people know about his site. He had a two year headstart over Amazon and yet he was not able to own the online retail market at least for books (even with a killer of a domain named books.com!) In today’s internet age, one barely has a headstart. Somehow word gets to the competition and the so-called first-mover advantage is hard to realize. Imagine having spent a lot on R&D, successfully seeing the release and working of a great feature, not having this publicized and the very next year your competition does the same feature but makes more news of it and before you know it they’re touted the pioneer, cutting-edge, industry-leading blah blah.
If you are innovating, make sure you let your market know; else you could actually be signing off your hardwork to competition. Make sure to be the first-announcer and constantly follow up with your marketing and PR departments!
Finally, two Go-Daddy debit notification SMSes did it. Enough guilt summoned to put down my first blog post in 2010! Hope we’re all having a great year so far. It’s been very good for me especially towards the end of 2009 – wife and I spending a splendid weekend at Pondicherry, my brother visiting from the US, the family getting ready for little cus’ wedding, and the knocker of them all, a record year-end at work.
Another catalyst for today’s post is happiness over a good friend’s new status – fatherhood! It seems so yesterday when we went for his wedding, how time flies. Congratulations Premchand, may your son bring you new luck and happiness. Hoping my first post in 2010, on your son’s birthday, is auspicious for me too! I end with a promise for better time management and more frequent blogging.